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연구실 :
다산관

연구실번호 :
3629

이메일 :
kwonkn@ajou.ac.kr

연구관심분야 :

홈페이지 :
학력
졸업연도/학교/학위
2001.08 University of Tennessee 박사
논문 및 연구활동
연구활동(주요논문)
  • [논문] 권경난, Yoo Jin Kwon, Consumer roles and values in selfie experience: a case of Korean young consumers , Qualitative Market Research , Vol.21 , No.4 , pp.491 -512 (Aug, 2018)
  • [논문] 권경난, Lester Johnson , Linda Good, Luciana De Araujo Gil, Impact of Self on Attitudes toward Luxury Brands among Teens , JOURNAL OF BUSINESS RESEARCH , Vol.65 , No.10 , pp.1425 -1433 (Nov, 2011)
  • [논문] 권경난, David Schumann, Ann Fairhurst, Consideration of an Expected Future Deal in Assessing the Value of a Present Deal: Forward-Looking Bargain Shopping , JOURNAL OF BUSINESS RESEARCH , Vol.63 , No.1 , pp.84 -90 (Jan, 2010)
  • [논문] Mi-Kyoung Kim, Mira Lee, 권경난, Psychological Characteristics of Internet Dating Service Users: The Effect of Self-Esteem, Involvement, and Sociability on the Use of Internet Dating Services , CyberPsychology & Behavior , Vol.12 , No.4 , pp.445 -449 (Aug, 2009)
  • [논문] 권경난, Jinkook Lee, The Effects of Reference Point, Knowledge, and Risk Propensity on the Evaluation of Financial Products , Journal of Business Research , Vol.62 , pp.719 -725 (Jul, 2009)
국제학술논문지
  • [논문] 권경난, Yoo Jin Kwon, Consumer roles and values in selfie experience: a case of Korean young consumers , Qualitative Market Research , Vol.21 , No.4 , pp.491 -512 (Aug, 2018)
  • [논문] 권경난, Rachel Sammon, Host's Interpersonal Influence on Guests in a Home Sales Party , JOURNAL OF RETAILING AND CONSUMER SERVICES , Vol.23 , pp.32 -38 (Dec, 2014)
  • [논문] 권경난, Yoo Jin Kwon, Consuming the Objectified Self: The Quest for Authentic Self , ASIAN SOCIAL SCIENCE , Vol.11 , No.2 , pp.301 -312 (Dec, 2014)
  • [논문] 권경난, Kuo-Chuan Chu, Pre-counterfactuals and Anticipated Emotions: Factors Affecting the First Bid in Name-your-own-price Auctions , REVIEW OF EUROPEAN STUDIES , Vol.6 , No.1 , pp.34 -45 (Mar, 2014)
  • [논문] Yoo Jin Kwon, 권경난, Multifaceted Appearance Management as Cultural Practice , REVIEW OF EUROPEAN STUDIES , Vol.5 , No.4 , pp.19 -29 (Sep, 2013)
  • [논문] 권경난, 권유진, Heterogeneity of Deal Proneness: Value-Mining, Price-Mining, and Encounters , Journal of Retailing and Consumer Services , Vol.20 , No.2 , pp.182 -188 (Mar, 2013)
  • [논문] 권유진, 권경난, Cultural Omnivores’ Consumption: Strategic and Inclusively Exclusive , INTERNATIONAL JOURNAL OF MARKETING STUDIES , Vol.5 , No.1 , pp.118 -127 (Jan, 2013)
  • [논문] 권경난, Hyun Ju Jeong, The effectiveness of two online persuasion claims: Limited product availability and product popularity , Journal of Promotion Management , Vol.18 , No.1 , pp.83 -99 (Feb, 2012)
  • [논문] 권경난, Lester Johnson , Linda Good, Luciana De Araujo Gil, Impact of Self on Attitudes toward Luxury Brands among Teens , JOURNAL OF BUSINESS RESEARCH , Vol.65 , No.10 , pp.1425 -1433 (Nov, 2011)
  • [논문] 권경난, Jinkook Lee, Moderating effects of consumer knowledge on the perception of small probabilities of risk , Risk and Decision Analysis , Vol.2 , No.3 , pp.171 -179 (Aug, 2011)
  • [논문] 권경난, David Schumann, Ann Fairhurst, Consideration of an Expected Future Deal in Assessing the Value of a Present Deal: Forward-Looking Bargain Shopping , JOURNAL OF BUSINESS RESEARCH , Vol.63 , No.1 , pp.84 -90 (Jan, 2010)
  • [논문] Hyunjoo Oh, 권경난, An Exploratory Study of Sales Promotion for Multichannel Holiday Shopping , International Journal of Retail and Distribution Management , Vol.37 , No.10 , pp.867 -887 (Oct, 2009)
  • [논문] Mi-Kyoung Kim, Mira Lee, 권경난, Psychological Characteristics of Internet Dating Service Users: The Effect of Self-Esteem, Involvement, and Sociability on the Use of Internet Dating Services , CyberPsychology & Behavior , Vol.12 , No.4 , pp.445 -449 (Aug, 2009)
  • [논문] 권경난, Jinkook Lee, The Effects of Reference Point, Knowledge, and Risk Propensity on the Evaluation of Financial Products , Journal of Business Research , Vol.62 , pp.719 -725 (Jul, 2009)
  • [논문] 권경난, Dipti Jain, Multichannel Shopping through Nontraditional Retail Formats: Variety-Seeking Behavior with Hedonic and Utilitarian Motivations , Journal of Marketing Channels , Vol.16 , No.2 , pp.149 -168 (Apr, 2009)
국제학술발표
  • [학술회의] 권유진, 권경난, Self in Selca, Self-Portrait Photography, as a Model, Photographer, and Consumer , Association for Consumer Research Conference 2011 (Oct, 2011)
  • [학술회의] 권경난, Moderating Effects of Consumer Knowledge on the Perception of Small Probabilities of Risk , International Research Forum (Dec, 2010)
  • [학술회의] Yoo Jin Kwon, 권경난, Heterogeneity of Deal Proneness: A Human Capital Approach , European Association for Consumer Research Conference 2010 (Jul, 2010)
  • [학술회의] Kuo-Chuan Chu , 권경난, Bidding in the Name-Your Own Price System: Pre-Counterfactual Thinking and Anticipated Emotion , Spring Conference 2010 , pp.170 -171 (Jun, 2010)
  • [학술회의] Luciana De Araujo Gil, Lester Johnson, Linda Good, 권경난, Impact of Self on Attitudes toward Luxury Items among Teens in Brazil , Consumer Culture Theory Conference 2010 (Jun, 2010)
  • [학술회의] Hyun Ju Jeong, 권경난, Signaling Cues in Online Shopping , The 2010 Conference of the American Academy of Advertising , pp.120 -120 (Mar, 2010)
국내학술발표
  • [학술회의] 권경난, How do consumers weight small probabilities of risk? The moderating effects of objective and subjective knowledge , 2009 한국재무관리학회 추계 정기학술연구발표회 및 정기총회 , pp.1 -2 (Nov, 2009)
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